Semiotics | Strategy | Territory Consulting is a firm founded by architect and semiotician Isabel Marcos. 


These are also primary keywords that when put together describe the company's core fields of expertise.

In a simplified way, Semiotic studies allow us to systematically understand the meaning of space in everyday life, through the use of a specific methodology and a set of analytical instruments. 


One can say that Semiotics is a "way of thinking" that helps us to "decode" the different signs and symbols of the world around us. Images, spaces, language, sounds, colours, and gestures can be a sign or have a meaning. As an example, if we take a look at a person's space, a semiotic study gives us information about that person's culture. If that person is an architect, the analysis of his/hers creations allows us to access his/hers brand's culture.


With this in mind, it is our job to help our clients better understand how the different elements come together to create spatial meanings.

Help companies and organisations connect more deeply with their corporate culture, and become more meaningful, relevant and impactful is our vision and our mission.

​In a context of change, new times come with new needs and new perspectives, and results show that companies become more vulnerable, their identity questioned and their brand weakened when they try to adapt to new circumstances without a re-evaluation of their business goals and the definition of a new plan of action.

​Semiotics | Strategy | Territory Consulting aims to assist organisations and business owners, from public and private sector, in their critical moments, and help them to achieve the strategic positioning of their brands.

​The primary goal of our work is to enable companies of a better response to their most difficult challenges over time, and to help them attain better results, as a consequence of a more effective management of their brand's identity, its meanings and the communication of its core values.

Our proposition is to challenge standard ways of thinking, opening up new pathways for the understanding of space and cultural identity through strategic territorial analysis.







© 2020 par AFARK/Isabel Marcos


Centre Interdisciplinaire en Sciences Sociales