TERRITORIAL BRAND IDENTITY
Use semiotic analysis to better positioning your territory
+ What does territorial brand mean, in your specific case?
+ What are the distinctive assets of your territory brand?
+ What is the relevance of this territory's brand today?
+ What are the values behind the territorial brand you want to create?
Understand your competitors better than they understand themselves
+ How does its distinctive assets or / and its values define a specific territorial experience?
Reduce the communication gap between the desired identity and the perceived one
+ What are the visible signs that identify this territory's brand?
Interdisciplinary analysis of the dynamics of the territorial project
+ What is your vision for the territory?
+ Is the emphasis on economics, on ecology, on innovation, or other?
FROM DESIGN TO SPATIAL PLANNING
+ Integration of the valuable elements into your project
+ Use of semiotic analysis to better position the territory, to better understand the issues on a particular solution, of territory, urbanity, identity or visuality
+ Reflection on your territorial strategy with a systematic analysis of the relevant elements of significance