ISABEL MARCOS
PhD Dynamic Semiotics

Use semiotic analysis to better positioning your territory

+ What does territorial brand mean, in your specific case?

+ What are the distinctive assets of your territory brand?

+ What is the relevance of this territory's brand today?

+ What are the values behind the territorial brand you want to create?​

 

Understand your competitors better than they understand themselves

+ How does its distinctive assets or / and its values ​​define a specific territorial experience?​

 

Reduce the communication gap between the desired identity and the perceived one

+ What are the visible signs that identify this territory's brand?

Interdisciplinary analysis of the dynamics of the territorial project

+ What is your vision for the territory?

+ Is the emphasis on economics, on ecology, on innovation, or other?

 

FROM DESIGN TO SPATIAL PLANNING

+ Integration of the valuable elements into your project
+ Use of semiotic analysis to better position the territory, to better understand the issues on a particular solution, of territory, urbanity, identity or visuality
+ Reflection on your territorial strategy with a systematic analysis of the relevant elements of significance